Individual Giving Manager

Detailed job description and main responsibilities

• Strategic development – Developing an individual giving strategy that builds on previous successes and learnings, which looks to significantly grow our contactable community over the next three years and maximise the lifetime value of our donors. This strategy will include product development, acquisition, audience segmentation interlinking donor journey development and retention.
• Implementing and delivering – Project managing fundraising campaigns and events from evidence-based propositions, through to briefing, delivery and evaluation. Managing our relationship with Local Hospice Lottery, looking to optimise income and engagement with this income stream.  Identifying and working with external suppliers to develop and market our Gifts in Wills products.
• Leading and Managing - taking a lead role, with our Database and Supporter Care Manager, in supporting the team to segment data effectively so that we are able to manage an effective communications plan with our different audiences. Managing our In-Memory Fundraising Officer to maximise income and seamlessly move people from an in-memory motivation and the associated giving channels to becoming long-standing supporters of the hospice.
• Building relationships – this post-holder will be comfortable talking to people about their giving plans and will be able to confidently identify and cross-sell opportunities for further donor development.
• Budgeting and KPIs – this role will manage the development of the income and expenditure budget for our IG programme with support from the Director and Head of Fundraising
• Reviewing and Learning - understanding different audiences and motivations across the hospice and analysing results so we can use this information to grow our contactable data file and learn and optimise our individual giving opportunities.
• Decision making is at a senior manager level - making process and strategic decisions, consulting with the Head of or Director of Fundraising on any changes impacting the wider organisation.
• Compliance – Ensuring that our appeals are compliant with the Fundraising Codes of Practice, GDPR and other relevant regulations.
• Key working relationships Daily: Head of Fundraising and the fundraising team, Communications team. Occasional: the wider NLH teams, Data protection team external suppliers (eg local solicitors) and third party platforms (eg local Hospice Lottery)
• Any other reasonable duties required within the scope of the role.