Communications and Media Officer

Detailed job description and main responsibilities

Social media:

·       Responsible for growing Bromley Healthcare’s social media presence and video content strategy, aligning with organisational goals and community needs.

·       Collaborate with BHC services, Integrated Care Boards (ICB), local authority communications teams, and key target audiences to establish communication priorities, set out a forward planner for digital campaigns, and develop key content.

·       Empower service leads to take ownership of social media sub-accounts, including developing a process for monitoring, advising, and providing relevant training for service leads.

·       Create, source, and design social media content based on planned requirements, including public awareness days and campaigns, adapting content for the relevant audience and platform.

·       Take editorial responsibility for social media content, ensuring information is accurate, timely, and compliant with legal requirements through appropriate quality control systems.

·       Assist in gatekeeping social media channels, prioritising and editing requests for content and posts from outside the team.

·       Monitor social media channels, respond to enquiries from staff and the public, handling complex and sensitive information, and developing appropriate responses to protect Bromley Healthcare’s reputation.

·       Recognise, remove, and report/escalate inappropriate posts and comments on social media channels as necessary.

·       Produce progress and performance reports relating to social media analytics to monitor usage, user experience, and inform future development.

Website and intranet redevelopment:

·       Support the end-to-end redevelopment of the public-facing website (Concrete 5) and colleague intranet (SharePoint), from scoping, staff and stakeholder engagement, and sourcing/writing content to design, build, and roll-out.

·       Collaborate with internal teams and external agencies to deliver an accessible and user-friendly platform.

·       Monitor and evaluate the impact of digital strategies, providing quarterly updates to commissioners where required and bi-annual reports to the BHC executive board.

·       Ensure all digital content, including website and social media content, is compliant with required accessibility standards, BHC and NHS branding guidelines, and GDPR.

·       Ensure that no non-compliant PDFs are uploaded to digital platforms.

Media relations:

·       Serve as the primary contact for media inquiries, draft press releases, and support the management of media coverage to ensure positive representation of Bromley Healthcare.

·       Support the Head of Communications and Engagement in handling media relations, crisis communications, and managing reputational risks.

Campaign communications:

·       Plan and implement targeted communications and marketing campaigns aimed at influencing health behaviours, increasing service uptake, and reducing health inequalities.

·       Develop high-quality written content tailored to different audiences, including newsletters, announcements, reports, and promotional materials.

·       Identify new opportunities for engaging with the public, stakeholders, and staff through digital channels, working closely with the wider communications team.

Design and multimedia production:

·       Use design tools like Canva to create visually dynamic and engaging multimedia content, including posters, flyers, brochures, and infographics.

·       Develop patient and staff testimonials and case studies (written and video) that showcase Bromley Healthcare’s impact.

·       Participate in the design and creation of communications tools such as photographs, posters, and leaflets.

Event support and community engagement:

·       Support the planning and delivery of online and in-person events, enhancing community engagement and promoting health services.

·       Oversee photography and filming activities to support digital content creation and media relations.

·       Attend events to engage with communities, capture photographs and video footage, and conduct any necessary filming.

Operational support and quality control:

·       Support the management and administration of communication channels, including dealing with enquiries from the communications inbox, website content editing, social media training, and administration.

·       Gatekeep accessible and engaging content across all digital channels.

·       Produce and design accessible corporate documents for digital channels, ensuring compliance with accessibility standards.

·       Provide advice regarding social media channels on a day-to-day basis and as part of key project development.

·       Maintain and manage the organisation’s photo library, ensuring the use of images complies with GDPR and Health & Safety standards.

Monitoring, reporting, and analytics:

·       Provide analytical data and reports to demonstrate the performance of digital channels, helping monitor usage, user experience, and inform future development.

·       Develop quality control processes to ensure all social media content meets organisational requirements and accessibility standards.