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Public Health Wales NHS Trust

About

Welcome to Public Health Wales, the national public health organisation for Wales. We exist to protect and improve health and wellbeing and reduce health inequalities for people in Wales.

To find out more visit Public Health Wales and watch this about our Strategic Plan

Working together, with trust and respect, to make a difference

Our purpose is ‘working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales.

Executive Summary - Public Health Wales (nhs.wales)

Contact

Address: No.2 Capital Quarter; Tyndall Street; Cardiff; CF10 4BZ
Contact Number: 02921 500200

Find out more

Jobs Website

Closed

Ref: 028-AC434-1223 Vacancy ID: 5863564

Senior Digital Communications Manager

Closed for applications on: 27-Dec-2023 00:00

Vacancy status: Closed

Closed for applications on: 27-Dec-2023 00:00

Location

Site: 2 Capital Quarter
Address: Tyndall Street
Town: Cardiff
Postcode: CF10 4BZ
Major / Minor Region: Cardiff

Contract type & working pattern

Contract: Fixed term: 18 months (until 31 March 2025)
Hours: Full time - 37.5 hours per week

Salary

Salary: £51,706 - £58,210 Per annum
Salary period: Yearly
Grade: (Band 8a)

Specialty

Main area: Communications; Digital

Welcome to Public Health Wales, the national public health organisation for Wales

Our vision is Working to achieve a healthier future for Wales

To find out more visit Public Health Wales and watch this video about our Strategic Plan

Working together, with trust and respect, to make a difference

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.

Detailed job description and main responsibilities

With support from our staff, partners and the people of Wales, Public Health Wales has developed a Long-Term strategy covering the period 2023-2035.

The strategy brings together six strategic priorities which are intrinsically linked and together help us achieve our purpose: Working to Achieve a Healthier Future for Wales.

This strategy will enable us to focus on how we can best work with our partners to have maximum impact in improving health and well- being and reducing health inequalities in Wales.

Our six priorities are:

Influencing the wider determinants of health
Promoting mental and social well-being
Promoting healthy behaviours
Delivering excellent public health services
Supporting a sustainable health and care system
Tackling public health effects of climate change

Public Health Wales provides an expert public health resource. Our purpose is to give people power to protect and improve health and wellbeing and reduce inequities by informing, advising and speaking up for them.

We work locally and nationally and, in particular, we support the Directors of Public Health as part of an integrated public health system in Wales. Together, we support the NHS, local government and others.

The purpose of the Senior Digital Communications Manager’s job is to support the development and delivery of communications strategies which support the achievement of these commitments both publicly and internally. This role will focus on delivering digital communications content and design development plans and managing their delivery.

The postholder will be responsible for leading on the strategic development, implementation and evaluation of in-house online public health campaigns.

He/she will bring comprehensive experience and expertise in the field of digital campaign development, applying the latest communications thinking to maximise their effectiveness.

The postholder will lead on a significant shift in how we deliver services to our internal clients; a shift in ways of working that positions our digital communications expertise as credible, leading edge, effective and innovative.

He/she will take a strategic lead in the development of the Digital Team.

This post will be responsible for building and maintaining a set of internal client relationships. This will involve providing support to clients on communications planning for their operational plan, followed by the effective and efficient delivery of campaigns and other communications related activity as agreed. These Directorates are large, complex and important functions that have their own unique networks and stakeholders. There is therefore considerable breadth to the communications work involved.

The post holder will play a full part on the leadership team of the communications division, ensuring that their own areas of responsibility and also the wider requirements of the division are met and delivered.

Public Health Wales, reserves the right to close this vacancy early. We therefore encourage early applications.

Priority is given to staff awaiting redeployment. We therefore reserve the right to withdraw this advert at any stage.

If you have a disability and have any particular requirements to enable you to participate in the application process, please contact [email protected]

IMPORTANT NOTE FOR APPLICANTS: Applications for our roles are carefully reviewed and shortlisted based on specific criteria, which varies from job to job.

Using a generic application or automated AI application services, such as Lazy Apply or AI Apply, does not usually provide enough personal evidence of your skills and experience relevant to the role. This can make it difficult for us to assess your suitability and will reduce your chances of being shortlisted.

To ensure your application is given full consideration, we recommend submitting a tailored application that directly addresses the criteria listed in the Person Specification section of the advert, providing clear evidence and examples to demonstrate how you meet each requirement.

Visa Sponsorship Eligibility

If you require sponsorship under the Skilled Worker or Health and Care Visa routes, please ensure you self‑assess your eligibility for sponsorship for this role before applying.
Check the Skilled Worker visa guidance or Health and Care visa guidance for details on job eligibility, salary, English language, and sponsorship requirements.

If you are successful and short listed for interview you will be contacted by email using the address with which you registered. Please ensure you check your email account regularly.

We are committed to fair, transparent recruitment and believe in equality of opportunity in our workplace and will not tolerate discrimination on grounds of age, disability, gender identity, religion or belief, race or nationality, marriage or civil partnership status, sex, sexual orientation, working pattern, caring responsibilities, trade union activity or political beliefs – or on any other grounds. We welcome applications from individuals seeking flexible working arrangements.

The salary scale shown is for a full-time member of staff, with the amount being adjusted pro rata for those working less than 37.5 hours per week.

In general, anyone joining our Trust who has not previously worked in the NHS will, by default, start on the first point of the advertised pay band. Pay progression will then be determined by annual Performance and Development Reviews in accordance with the NHS Wales Pay Progression Policy. An application for Incremental Credit may be considered, but can only be awarded based on evidenced, reckonable service and/or equivalent, relevant experience.

Applicant requirements

Welsh language skills are desirable

Person specification

Qualifications

Essential criteria

Honours degree
MSc or equivalent experience and training in Public Relations

Desirable criteria

Membership of the Chartered Institute of Public Relations or Institute for Internal Communicators
Postgraduate qualification in Public Relations

Experience

Essential criteria

Significant experience in digital communications
Significant experience in change communications
Significant experience in planning and implementing PR programmes

Desirable criteria

Experience handling big staff change programmes
Employment in a public health or health service environment
Work in a complex environment with many stakeholders
Social marketing experience

Knowledge

Essential criteria

Comprehensive knowledge and understanding of NHS systems and structures
Comprehensive knowledge and understanding of the role and functions of public health organisations in Wales

Desirable criteria

Public health issues and structures
Welsh public sector
Welsh media
Welsh government and political structures

Skills

Essential criteria

Excellent written, oral and aural communication skills, including use of spelling and grammar
Excellent skills for working with and influencing all types of media
Excellent and well developed influencing and negotiation skills
Ability to assimilate complex information from multiple sources and to apply personal knowledge to develop creative solutions to complex and challenging problems
Ability to deliver information, sometimes highly complex, using a variety of presentation tools to a range of different audiences, some of whom may be challenging, at all levels in the organisation in a manner that can be understood by staff at all levels
Ability to convey complex information in a way which is non confrontational, shows empathy, tact, sensitivity and understanding to a variety of very different perspectives
Ability to work across organisational boundaries and within different environment
Ability to build confidence quickly from staff and senior managers in different agencies
Ability to develop communications strategy at a high level
Ability to plan campaigns based on sometimes conflicting interests and perspectives
Ability to take forward policy through action planning and organisation
Ability to work reliably and efficiently under own initiative or as part of a team at different levels within the organisation
Good time management skills and ability to prioritise, plan and manage own time to meet tight deadlines and schedules
Ability to engage and organise a range of staff and stakeholders with different, and sometimes challenging, interests and perspectives so that they can plan, work together and communicate across a broad range of complex programmes and services
Ability to analyse and evaluate complex situations, policy, evidence, data and information quickly and sometimes in a hostile and fast-moving environment e.g., problem solving, decision making
Innovation and ability to develop and implement creative solutions to complex and challenging problems
Ability to offer constructive criticism, to design and introduce improvements and drive change
Ability to make quick judgements based on the interpretation and comparison of complex, challenging and sometimes emotionally charged situations and facts
A high level of IT skill and familiarisation with full Microsoft Office Suite, for preparation and production of letters, presentations, documents and reports
Ability to utilise IT to gather and maintain information sets
Ability to use email, internet, intranet, new media and other computer workspace in support of personal and organisational communications

Desirable criteria

Welsh language speaking and writing skills

Personal Attributes

Essential criteria

Enthusiastic, committed, proactive and innovative
Ability to manage competing demands and meet deadlines
Ability to work well as part of a team and propose innovative solutions to challenges
Ability to work on own initiative and self manage workload
Willingness to learn and develop skills
Able to deal with challenging cross organisational relationships
Expected to respond rapidly and efficiently to ever-changing circumstances
Ability to inspire confidence in others including senior managers and clinicians
Ability to meet tight and rigid deadlines
Ability to work on multiple tasks
Ability to stay calm in a crisis
Ability to think quickly and clearly when faced with unexpected and complex challenges requiring an immediate response
Ability to respond rationally to emotional, highly charged and unwelcome situations
Ability to work on own initiative
Commitment to continuing professional development