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Central and North West London NHS Foundation Trust
About
Central and North West London NHS Foundation Trust (CNWL) is one of the largest trusts in the UK, caring for people with a wide range of physical and mental health needs. We have approximately 7,000 staff who provide healthcare to a third of London's population and across wider geographical areas, including Milton Keynes, Kent, Surrey and Hampshire.
As a Foundation Trust we involve service users, carers, the public, staff and partner organisations in the way that we are run and our future development. If you are interested in becoming a member of our Foundation Trust please visit: www.cnwl.nhs.uk
(source: Central and North West London NHS Foundation NHS Trust website)
Individual Giving Manager
Closed for applications on: 29-Mar-2024 00:00
Vacancy status: Closed
Closed for applications on: 29-Mar-2024 00:00
Key details
Location
- Site
- CNWL Headquarters
- Address
- 350 Euston Road
- Town
- London
- Postcode
- NW1 3AX
- Major / Minor Region
- London
Contract type & working pattern
- Contract
- Permanent
- Hours
- Full time - 37.5 hours per week
Salary
- Salary
- £42,471 - £50,364 pa inc HCAS
- Salary period
- Yearly
- Grade
- (NHS AfC: Band 6)
Specialty
- Main area
- Admin
CNWL (Central and North West London NHS Foundation Trust) has almost 8,000 staff providing integrated healthcare to a third of London's population, Milton Keynes and areas beyond. We involve service users, carers, the public, staff and partner organisations in the way that we are run.
Our catchment area spans diverse communities, with over 100 first languages spoken. It contains areas of great affluence as well as areas of much deprivation. We are committed to providing services that meet the needs of the people who use them, and we actively encourage involvement from local people who can help make a difference. We’re proud of our diversity and we continue to undertake new initiatives to advance equality for LGBT+, BME and people with disabilities to promote good relations and understanding between our staff.
We are recognised locally, nationally and internationally for providing high quality, innovative healthcare. We aim to employ only the best people, and our experts are frequently called upon to contribute to national health strategy and policy, and many models of our care have been adapted for use in other countries.
We offer a generous relocation package (subject to eligibility assessment) and flexible working options, including bank assignments for most roles. For more information on these and other benefits of working for us, see our Benefits, Reward and Wellbeing page
Become part of our team. We care for you as much as you care for others.
CNWL NHS Foundation Trust are committed to safeguarding all children and vulnerable adults and expect all staff and volunteers to share this commitment. We follow safe recruitment practices to protect children and vulnerable adults.
Job overview
This is an exciting opportunity to utilise budgets agreed by trustees and build on the plans in place for campaigns via door drops, digital, lottery and face to face regular giving acquisition. The role will involve managing all aspects of acquisition and stewardship. This will include agreeing propositions, managing third party suppliers such as creative, lottery and face to face agencies, briefing creative for digital and online asks and liaising with our in-house comms team to execute engaging fundraising campaigns.
We are seeking an experienced Individual Giving Manager to take the lead in developing, testing, learning and growing the direct marketing programme and developing supporter journeys. The Individual Giving Manager will also be responsible for developing and delivering the stewardship programme to maximise loyalty and lifetime value. This role has lots of scope for someone to shape the approach.
We are a small team, and this role requires someone who is both able to think strategically and roll their sleeves up to get the job done.
Advert
- Deliver against our income targets via a mix of direct marketing and stewardship techniques
- Develop excellent supporter journeys that maximise engagement and loyalty
- Brief and manage our third-party agency relationships
- Develop supporter care processes, operations and relationships
- Lead innovation for our individual giving approach and as part of a test and learn culture
- Collaborate proactively across the organisation and wider NHS trust to find, develop and share stories that will inspire support
- Be a positive, empathetic team player that engages with all other colleagues across out organisation
Working for our organisation
Up until 2016, the CNWL charity was simply a place for occasional donations to sit, and sometimes a grant to be made. From that point a more robust governance structure was developed, then during the pandemic significant grants were received from NHS Charities Together (NHSCT) and distributed within the Trust to beneficiary projects and initiatives.
The need, and response to the pandemic led the Trustee to undertake an eighteen-month root and branch review of the CNWL Charity. The outcome of this review was the publication of a new three to five-year strategic plan, with three key goals, and an ambition to grow the charity’s impact, enabled through active fundraising. This plan is supported by both the Executive Board and Charitable Funds Committee - who have identified and agreed financial resources to launch the plan.
This new charity strategy was developed in 2022, with recruitment of a Development Director to shape strategy to develop income generation and power engagement, to the point we are now. Our roadmap for 2023 has seen our brand and proposition refreshed, CRM system implemented, Engagement Strategy developed and approved, and our first donor acquisition Christmas appeal launched. Looking ahead our grant funding criteria and the grant making process will also be comprehensively reviewed.
Detailed job description and main responsibilities
- Planning - Produce annual plans, budgets and KPIs for Individual Giving income generation including acquisition and retention. Contribute to overall Individual Giving strategy and wider fundraising strategy.
- Budgeting - Analyse income and expenditure on a monthly basis, use a set of KPIs to report on progress and forecast future results.
- Fundraising - Develop and deliver marketing campaigns using face-to-face, digital, and print channels utilising external support from agencies and our in-house comms team where appropriate.
- Stewardship - Design, deliver and continually evolve the stewardship approach with particular attention to supporter journeys for new and existing supporters that increase average values and long-term support.
- Reporting - Produce regular reports on marketing, campaign and stewardship performance, monitoring KPIs, analysing results against targets and identifying trends and recommendations.
- People Management – the role initially has no line reports, although it is anticipated that this income stream will grow and therefore a business case for a staff member reporting to this role will be created. Some management of volunteers on a project-by-project basis may be requirement.
- Relationships – external Negotiate contracts and account manage suppliers/agencies to maximise value and ROI for services and campaigns; ensure Service Level Agreements are met by suppliers/agencies and monitor their adherence to compliance and best practice to protect supporters and mitigate risks to the charity’s reputation.
- Relationships – internal - Brief internal stakeholders on Individual Giving campaigns to ensure effective finance, data, supporter care and communications processes are followed. Identify opportunities to cross-sell individual giving campaigns across all existing internal audiences and ensure that legacy marketing is appropriately integrated within the overall Individual Giving programme.
- Innovation - Manage a continuous cycle of testing and learning.
- Compliance – Ensure that Individual Giving activity is in line with compliance and best practice as per guidelines set out by the relevant organisations such as ICO, DMA, CIOF and Fundraising Regulator.
Applicant requirements
Person specification
Values and Behaviours
Essential criteria
- Succesful track record in individual giving
- Achieved targets, growth and campaign execution
- Demonstrate trust values
- Demonstrate charity values
Desirable criteria
- Ability to deal sensitively with patients, carers and supporters
Experience
Essential criteria
- Income generation from direct marketing
- Experience across digital and offline channels
- Managing and delivering against budgets and KPIs
- Manage and monitor external suppliers to maximise outcomes
- Developing and evaluating acquisition campaigns across and digital and offline
Desirable criteria
- Project Management of events and projects
- Develop and review campaign copy and print
- Identifying risks and mitigation
Education and Qualifications
Essential criteria
- Proven experiences in a similar role
Desirable criteria
- CIoF Certificate or Diploma or other demonstration of relevant learning.
- Degree educated
Attitude, aptitude, personal characteristics
Essential criteria
- Self starter with can do characteristics
- Excellent written and verbal skills
- Excellent Self Management, able to work to deadlines
- Work proactively, take decisions, demonstrating initiative
- Ability to think creatively, around processes and supporter communications
Skills and Knowledge
Essential criteria
- Ability to monitor and evaluate campaign results and make recommendations to improve performance.
- Experience of developing and delivering effective stewardship journeys for multiple audiences.
Desirable criteria
- Experience of using databases for targeting, segmentation, testing and response analysis and how to apply these learnings to future campaigns
- Knowledge of Charity Law, Data Protection, Fundraising Code of Practice, and other relevant marketing or fundraising standards across the UK
Documents
- Individual Giving Manager JD (PDF, 608.5KB)
- Individual Giving Manager - PS (PDF, 608.5KB)
- Individual Giving Manager - Job Pack March 2024 (PDF, 533.7KB)
- CNWL Staff Networks (PDF, 320.0KB)
- CNWL Values (PDF, 182.9KB)
- CNWL Reward and Wellbeing Handbook 2020 (PDF, 1.1MB)
- CNWL Staff Charter (PDF, 684.7KB)
- CNWL Culture SCARF Behaviour Framework (PDF, 710.2KB)
Further details / informal visits contact
- Name
- Neil Harman
- Job title
- Charity Development Director
- Email address
- [email protected]
No longer accepting applications
Sorry, this vacancy is no longer accepting applications.
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