Trac proudly powers the recruitment for

Kent and Medway NHS and Social Care Partnership Trust

About

Established in April 2006, Kent and Medway NHS and Social Care Partnership Trust is an integrated health and social care Trust specialising in the provision of mental health services throughout Kent. The Trust serves a population of approximately 1.8 million people across a mix of urban and rural areas and socio-economic groups.

We aim to provide effective, efficient and high quality care to all clients and the services provided include assessment of need, support, individual or group programmes of care, education and the promotion of mental health issues. These services are provided in a variety of locations including inpatient units, community homes, mental health centres, day treatment units and in clients' own homes. Our Care Programme Approach has encouraged clients to become fully involved in their own programme of care. This ensures that their views and wishes and those of their families and carers are reflected in their treatment of care.

Our Vision

The Trust aims to deliver quality through partnership. Creating a dynamic system of care, so people receive the right help, at the right time, in the right setting with the right outcome.

Our Values

Respect

We value people as individuals, we treat others as we would like to be treated.

Open

Work in a collaborative , transparent way.

Accountable

We are professional and responsible for our actions.

Working Together

We work together to make a difference for our service users.

Innovative

We find creative ways to run efficient, high quality services.

Excellence

We listen and learn to continually improve our knowledge and ways of working.

Contact

Address: Farm Villa; Hermitage Lane; Maidstone; Kent; ME16 9PH
Contact Number: 01622 724100

Find out more

Jobs Website

Closed

Ref: 380-SS0547 Vacancy ID: 6383745

Digital content and communications officer

Closed for applications on: 27-Jun-2024 00:00

Vacancy status: Closed

Closed for applications on: 27-Jun-2024 00:00

Location

Site: Magnitude House
Town: Maidstone
Postcode: ME16 9PH
Major / Minor Region: Kent

Contract type & working pattern

Contract: 24 months (Fixed term 24 months)
Hours: Full time - 37.5 hours per week (Hybrid working)

Salary

Salary: £35,392 - £42,618 per annum
Salary period: Yearly
Grade: (Band 6)

Specialty

Main area: Support Services - Communications Department

Interview date: 10/07/2024

The CQC rates us as an Outstanding organisation for Caring with an overall rating of Good

Kent and Medway NHS and Social Care Partnership Trust (KMPT) offer a range of ongoing benefits to our valued workforce across the Trust. From an active health and wellbeing programme to regular recognition events, we work hard to provide varied benefits that make a difference to your work-life balance.

Would you like to work flexibly? In the NHS, we are reminded every day of how important life is. As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us, for our patients and for you.

Speak to us about how we might be able to accommodate a flexible working arrangement.

Working at KMPT (youtube.com)

------------------------------------------------------------------------------------------------------------------------------------

Detailed job description and main responsibilities

It's an exciting time to join KMPT. You will be a part of a new communications team that will encourage your creativity and development in the digital communications space. We want to expand our digital capabilities internally and externally to help us better connect with our patients, our people, and partners.

6) Training and Support: Provide training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.
7) Analytics and Reporting: Monitor website and intranet analytics to evaluate performance and identify areas for improvement.
8) Compliance and Governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

1) Work with the head of digital communications to develop our new intranet and support the delivery of a new external website:

Help develop and maintain a new intranet and support delivery of a new external website.
Support the delivery of a new website. This includes working with external suppliers to develop the platform and key stakeholders to define, write content, and support project management. This is not a coding role meaning you will not be required to code and build.

2) Content management:

Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across digital channels. Content includes written, image, and video.
Analyse complex facts, situations, or briefs you are presented and work with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content.
Help embed WCAG content practices across the organisation.

3) User experience enhancement:

Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet.
Optimise site navigation, search functionality, and overall usability across intranet and web
Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience.

4) Digital Communications:

Work with wider communications team to support the development and implementation of digital communications strategies, for internal and external stakeholders aligned to our broader KMPT strategy
Work to conflicting deadlines with high degree of flexibility, switching tasks and priorities as the situation demands.
Support the management of wider digital communication channels if required such as email and social media.

5) Information Architecture:

Write, develop, and maintain the information architecture for intranet and websites.
Ensure logical organisation and easy retrieval of information.
Implement metadata standards and SEO strategies to optimise content discoverability.

6) Training and Support:

Provide training and support on writing for web best practices, intranet and CMS usage, and WCAG accessibility guidelines as well as technical issues and guidance
Manage intranet and website content governance and authorship structure
Work with the head of digital communications and brand in empowering colleagues to use the intranet and website through training, delivering best practices, with the aim of improving skills and digital confidence and competence.

7) Analytics and Reporting:

Monitor intranet and website data, analytics, and feedback to evaluate performance, understand user behavior and identify areas for improvement – using relevant tools.
Generate reports on key metrics, user engagement, and content effectiveness.

8) Compliance and Governance:

Ensure compliance with policies, legal requirements, and data protection regulations.
Identify and manage confidential and sensitive information and operate with professionalism and integrity
Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG 2.2) and inclusion.
To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and support the Trust’s relationship with external stakeholders including service users, the voluntary sector, and local authorities

This is not a coding role meaning you will not be required to code and build.

Interviews are to be held on the 10th & 11th July

_____________________________________________________________________________________

KMPT Staff Benefits:

NHS pension scheme

Your employer pays 23.7% towards your pension and life assurance benefits.

For more details, please see http://www.nhsbsa.nhs.uk/Pensions.aspx.

Annual leave for Agenda for Change

On appointment to NHS: 27 days for full-time staff, or pro rata if part-time.

After 5 years of NHS service: 29 days for full-time staff, or pro rata if part-time.

After 10 years of NHS service: 33 days for full-time staff, or pro rata if part-time.

Plus bank holidays, this adds up to as many as 41 days—more than 8 weeks of paid time off!

Medical staff have national Terms and Conditions. The option to buy and sell annual leave is also available as part of our flexible approach to staff benefits.

Recommend a friend campaign

If you already work for us, you can refer a friend from outside of the Trust to any of the roles below and receive £1000 if they are successfully recruited: Nursing staff (RMN, RGN, RNLD) at Band 5 and 6, Medical Doctors, Clinical Psychologists, and Allied Health Professionals.

Flexible working

This covers job shares, term-time working, flexible shifts, and more. Just ask and we will try to help.

Statutory and occupational maternity, paternity or adoption leave

This is dependent on the length of your NHS service.

Other paid/unpaid leave

This can be for Jury Service, Reserved Armed Forces, etc., and is paid outside of annual leave.

Non-paid leave is available for career breaks.

Staff Support

KMPT offers a face-to-face counselling service for any issues, not just work-related problems.

NHS discounts and shopping vouchers

Staff can sign up for Red Guava, PS discounts, and Health Service Discounts to receive a variety of savings on travel, fashion, technology, mobile phone contracts, food and drink, days out, and more.

Learning and Development opportunities

In addition to the mandatory subjects, there are a number of leadership, management, and staff topic areas, including coaching and mentoring.

Induction

KMPT is committed to supporting all new staff with a comprehensive Induction programme. The programme's duration depends on your role and can range from 2 days to 4 weeks (not always consecutive days).

The programme provides an excellent opportunity for new staff to meet and engage with KMPT’s subject specialists and includes all required training.

The programme may involve some travel to various training venues across Kent and Medway, with the main ones being Canterbury, Maidstone, and Dartford.

New starter bonus

To recognize the value of our nurses and the skills they bring, we offer a New Hire Bonus of £1200 pro rata for Band 5 and 6 nursing staff.

Staff Network Forums

A variety of staff network forums are available to empower, support, and encourage network members and allies, reflecting KMPT values and promoting equality and diversity.

Lease car scheme, Cycle to Work Scheme, the list goes on!

Important Information:

In cases where we receive a high volume of applications for a post, it may be necessary to bring the closing date forward. Please submit your completed application as early as possible to avoid disappointment.

Due to the high volume of applications received, it is not possible to respond individually to your application. Should you not hear from us within six weeks of the vacancy closing, please assume that your application has not been successful.

Probation Period. New employees external to Kent and Medway NHS and Social Care Partnership Trust are subject to a six-month probationary period.

To deliver an effective service it is essential in some of our roles that you are able to travel between work bases in a timely manner.

Production of false or forged documents/qualifications in order to obtain employment is a criminal offence and will be reported to the Police.

Disclosure and Barring Service Check.
Certain roles are subject to criminal record checks called Disclosure and Barring Service (DBS) checks. Therefore, you will be required to submit a completed Disclosure form to the Disclosure and Barring Service.

KMPT are signed up to NHS England's Sexual Safety in Health Care Organisational Charter

KMPT takes a systematic zero-tolerance approach to tackle any unwanted, inappropriate and/or harmful sexual behaviours within the workplace and in our care provision. We are committed to sexual safety which encompasses prevention, support and decisive action against perpetrators. We are committed to keeping you and our patients safe.

Use of AI when writing job applications

While AI tools can be helpful in generating ideas and drafting initial versions, they should never be the sole source for writing your job application.

AI cannot truly understand the specific job you're applying for or what makes you a good fit. Therefore, it's crucial to personalise any AI-generated content to accurately reflect your skills, experiences, and aspirations.

Relying solely on AI to write your application may result in generic, impersonal, and potentially inaccurate content. Always review and refine any AI-generated text to ensure it effectively communicates your experience, skills, accomplishments, and aspirations, and demonstrates your suitability for the position.

Person specification

Experience

Essential criteria

Proven experience in developing and maintaining intranets, websites, preferably within a large organisation or public sector setting.
Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint (or others). Experience in website and intranet CMS management.
Experience using analytics, user feedback, user research and other sources of information to improve and design content and web experience.
Experience in developing written and multimedia content for web and social media.
Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
Experience working with creative design teams
Experience of working with and influencing senior colleagues, leaders and stakeholders
Experience in website, intranet and social media channel management
Experience or knowledge of working on website or intranet redesign

Desirable criteria

Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
Experience of working in the NHS

Skills

Essential criteria

Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
Using data, analytics, website governance tools to understand user behaviour and improve content
Can analyse complex facts or situations, and interpret into appropriate campaign content.
Ability to work towards deadline within the project, identify and communicate risks and proactively resolve.
Ability to build effective working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
Ability to draw insight from a range of sources about customer behaviours and expectations and apply this knowledge to content design.
Write Plain English, simple, accessible high-quality copy for web and intranets adhering to WCAG standards
Ability to demonstrate creative thinking using digital channels and content to solve problems
Can use relevant software and systems to deliver the role including (but not limited to) Adobe Suite, Office 365, CRO tools and analytics software

Desirable criteria

Basic graphic design and video skills using Adobe Suite or other relevant applications

Knowledge

Essential criteria

Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising and writing digital content
Demonstrate a solid understanding of accessibility (WCAG 2.1/2.2) and usability issues, and how to make content user friendly and accessible
Knowledge of how to use analytics and user feedback to define web content

Desirable criteria

Good knowledge of basic GDPR when managing user data across websites and intranet.
Awareness of NHS structures, services, and policies.

Qualifications

Essential criteria

Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
HNC or post A-level qualification in related field or relevant experience
English and Maths GCSEs
Continuous professional development and learning in the digital communications sector

Other

Essential criteria

Upholds and models the KMPT Trust values

Documents

Further details / informal visits contact

Name: Asim Janjua
Job title: Head of digital communications and brand
Email address: [email protected]
Telephone number: 07876130495

If you have problems applying, contact

Address: Kent & Medway NHS & Social Care Partnership Trust; Eastern & Coastal Area Offices; Littlebourne Road; Canterbury; CT1 1AZ
Telephone: 01227 230855 | ext. 730855