Trac proudly powers the recruitment for

North Central London Integrated Care Board

About

North Central London Integrated Care Board (NCL CCG) was formally established in July 2022, bringing together five north London boroughs – Barnet, Camden, Enfield, Haringey and Islington.

NCL ICB is a clinically-led and member-driven ICB with the 203 GP practices across Barnet, Camden, Enfield, Haringey and Islington making up our membership. Patients and residents are at the heart of our decision-making. To help shape our plans we listen to all the information shared with us from the people who use the services we commission and the many dedicated professionals who work to deliver them. We ensure the local patient, resident and clinical voice in the commissioning and delivery of health and care services, by working effectively together at all levels of our system.

North Central London’s population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions – or buys – on behalf of residents. NCL ICB  works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims.

NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London.  We believe in being inclusive and we welcome job applications from all communities and backgrounds.

Contact

Address
North Central London Integrated Care Board
2nd Floor
Laycock Professional Development Centre
Laycock Street
London
N1 1TH
Contact Number
020 3688 2900

Find out more

Jobs Website
Vacancy status: Open
Ref: 985-NCLICB-EDOCA_024-A Vacancy ID: 6757389

Senior Corporate Communications and Campaigns Manager

Accepting applications until: 19-Nov-2024 23:59

Vacancy status: Open

Accepting applications until: 19-Nov-2024 23:59

Key details

Location

Site
Laycock PDC
Address
Laycock Street
Town
Islington
Postcode
N1 1TH
Major / Minor Region
London

Contract type & working pattern

Contract
Permanent
Hours
Full time - 37.5 hours per week

Salary

Salary
£61,927 - £68,676 per annum inc HCA
Salary period
Yearly

Grade
(NHS AfC: Band 8a)

Specialty

Main area
Communications

On 1 July 2022, NHS North Central London Integrated Care Board (NCL ICB) was established. The ICB is part of North Central London Integrated Care System (ICS). The ICS is a partnership of organisations that come together to plan and deliver joined up health and care services to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey and Islington.

ICBs are statutory NHS bodies responsible for planning and allocating resources to meet the four core purposes of ICSs:
•    to improve outcomes in population health and healthcare
•    tackle inequalities in outcomes, experience and access
•    enhance productivity and value for money 
•    help the NHS support broader social and economic development.

North Central London’s population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions – or buys – on behalf of residents. NCL ICB works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims.

NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London.

We are committed to recruiting a workforce which is reflective of our diverse population, where individual contributions are encouraged and valued.  We welcome and encourage applications from all candidates regardless of age, race, sex or gender identity, religious beliefs, marital status, sexual orientation, disability, caring status or neurodiversity.

Job overview

We’re determined to tackle the health inequalities that affect our 1.4 million residents. We’re on a mission to ensure everyone can access high-quality health and care services.

 

We have ambitious plans and inspiring stories to tell, with a redesigned communications and engagement team ready to bring our work to life.

 

We need a brilliant, experienced, flexible, and energetic senior corporate communications and campaigns manager to help us transform our approach.

 

This is a really interesting new role because you’ll be as involved in leading the development and delivery of campaigns as you will be in helping us better reach our audiences by improving our external digital channels and creating a rhythm of content that counts.

Advert

You’ll need to have strong experience and technical skills, and be as strong on communication planning and project management as you are on creativity and innovation.

 

Our campaigns help our communities better access the health and care they need, and to succeed partnership working is key. So, you’ll have tenacity, enthusiasm and the people skills to influence partners and stakeholders to take a campaigning approach with a cohesive, shared narrative.

 

 

Reporting to the Assistant Director of Communications and Engagement and as our senior practitioner for digital and campaigns you’ll play an important, and we hope rewarding, role in the next chapter for our talented and friendly team.

 

If you want a job where you’ll inform and engage our communities on the health and care issues that matter to them, directly improving their health; in an organisation where we care about inclusion, equity and development; and where there is huge leadership support for communications and engagement; this could be the role for you and we’d love to get your application.

Working for our organisation

On 1 July 2022, NHS North Central London Integrated Care Board (NCL ICB) was established. The ICB is part of North Central London Integrated Care System (ICS). The ICS is a partnership of organisations that come together to plan and deliver joined up health and care services to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey and Islington.

ICBs are statutory NHS bodies responsible for planning and allocating resources to meet the four core purposes of ICSs:
•    to improve outcomes in population health and healthcare
•    tackle inequalities in outcomes, experience and access
•    enhance productivity and value for money 
•    help the NHS support broader social and economic development.

North Central London’s population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions – or buys – on behalf of residents. NCL ICB works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims.

NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London.

Detailed job description and main responsibilities

You will help deliver a step-change in how we use social and other digital communications to reach our external audiences, using evaluation to develop and implement a channel strategy and deliver content.

 

A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier.

 

We need to reach, engage with and build confidence with the communities who currently don’t access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities.

 

You’ll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns.

You’ll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. You’ll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality. 

 

We want all our communications to be accessible to all who need them so as well as being our brand guardian, you’ll also lead on accessibility, helping us improve in this important area.

 

You’ll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events.

 

You’ll contribute to supporting the whole team to deliver and succeed, including effective planning. You’ll also develop relationships with campaign and digital communication partners across our local area to ensure we’re joined up as an integrated system in communicating to the public and implementing best practice.

 

Please see the attached Job Description and Person Specification document for full duties and responsibilities. 

Person specification

Education / Qualifications

Essential criteria
  • Educated to relevant Master’s degree level, (media, journalism, public relations) or equivalent level of experience in a media, public affairs or communications role.

Experience

Essential criteria
  • Knowledge of best practice in digital communication principles, authoring standards, website design, accessibility, usability, user journeys, navigation and information architecture, and proficiency in the use of web information architecture presentation (sitemaps, wireframes, storyboards).
  • Experience of delivering strategic multi-channel communications and campaigns, with tangible evidence of effective delivery and measurable impact.
  • Experience of shaping and delivering communications and campaign activity to influence behaviour change, with a solid understanding of social marketing techniques.
  • Experience of developing and managing corporate communications in a public facing environment, including using social media as a reputation management and community engagement tool; creating e-newsletters; creating high quality, internet-ready content; and optimising paid and natural search and paid-advertising.
  • Experience of developing and delivering a strategic communications plan with the ability to turn complex information into creative, compelling, relevant, and engaging content that tells a clear and consistent story to its target audience.
  • Experience of helping a complex organisation to respond to a crisis situation taking into account the need for integrated comms channels and disciplines to work together and send clear and timely messages (including media, internal comms, web etc).
  • Experience of giving professional communications advice to senior leaders, with the confidence to provide appropriate challenge.
  • Experience or briefing, commissioning and managing external suppliers to deliver high-quality, value for money communications and campaigns activity and channels.
Desirable criteria
  • Experience of delivering campaigns in the NHS or wider public sector may be helpful but is not essential.

Knowledge/Skills/ Abilities

Essential criteria
  • Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality.
  • Ability to work at both a strategic and operational level and to take a long-term view while juggling day-to- day, unforeseen or time sensitive tasks.
  • Ability to lead and manage people and teams helping staff to thrive in a supportive, learning environment, while addressing performance where needed.
  • Skilled in communications monitoring and evaluation with the ability to produce reports, including use of social media management platforms, Google analytics, newsletter software and CMS.
  • Excellent communications skills, including oral, written and presentation skills
  • Exceptional editorial, copywriting, and story-telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content.
  • Understanding of the importance of branding, with strong experience of the management of house style and visual identity across communications channels and campaigns.
  • Ability to translate communications and campaign requirements into a clear brief and to work with internal and external suppliers to develop communications solutions, with excellent project management skills.
  • Commitment to the values and principles of system working agreed across NCL.
  • Ability to actively promote equality, diversity, and inclusion within all areas of responsibility

Documents

Further details / informal visits contact

Name
Ruth Shulver
Job title
Assistant Director of Communications and Campaigns
Email address
[email protected]

Start your application

You must sign in to a Trac account before you can apply for this job.

Sign in

Login
By signing in you are acknowledging our privacy notice.

Create an account

Create your account and apply for your new job!

Create Account