Direct Marketing Officer (Individual Giving and Legacies)

Job overview

Do you have a passion for legacy and individual giving? Do you have experience of creating, implementing and evaluating legacy campaigns? If so, this role may be the right fit for you!

We are seeking a dynamic and motivated Direct Marketing Officer (Individual Giving and Legacies) to join the Fundraising team at North London Hospice. The successful candidate will be responsible for developing and delivering end-to-end, multi-channel marketing campaigns aimed at acquiring new Legacy supporters, one-off cash givers and regular givers. This role is crucial in helping us secure the sustainable funding needed to continue providing exceptional care and support to our patients and their families.

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Within this role, you will:

•       Plan, develop, and deliver effective multi-channel marketing campaigns to attract and retain new legacy prospects, one-off cash donors and regular givers.
•         Collaborate with internal and external stakeholders to create engaging and inspiring campaign messaging and propositions and to write clear and concise briefs for your marketing campaigns to optimise and evaluate them, with a focus on monitoring performance and coordinating evaluations, whilst ensuring they are delivered within budget.
•       Adopt a ‘retention first’ approach in all marketing activities, focusing on building long-term relationships with donors to enhance loyalty and lifetime value.
•         Ensure all fundraising activity complies with relevant regulations and best practices, including GDPR and the Fundraising Regulator.
• Build strong internal relationships across the hospice.
•      Use internal database (Raiser’s Edge) to accurately record and maintain information, manage campaigns and supporter relationships.

You will be experienced in marketing and communications, able to demonstrate your experience of planning, developing, and delivering multi-channel campaigns. You’ll need to have excellent communication, organisational and timekeeping skills, be a team player and show passion for the cause, working to maximise our income to increase the impact we have on the lives of people in our care.

Working for our organisation

North London Hospice is a registered charity that has been caring for local people since 1984. We are committed to empowering patients with life limiting illnesses, supporting them to achieve the best quality of life possible. As well as our inpatient unit at Woodside Avenue, we work within the wider community including our Outpatient and Wellbeing services; our support to patients in their own homes; our Community Specialist Palliative Care services; and our Patient and Family Support teams, providing emotional and practical support to patients, their families and carers.

The Fundraising Team are a driven and determined team who play a pivotal role in ensuring sustainability of the Hospice now, and in the future.