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Public Health Wales NHS Trust

About

Welcome to Public Health Wales, the national public health organisation for Wales. We exist to protect and improve health and wellbeing and reduce health inequalities for people in Wales.

To find out more visit Public Health Wales and watch this about our Strategic Plan

Working together, with trust and respect, to make a difference

Our purpose is ‘working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales.

Executive Summary - Public Health Wales (nhs.wales)

Contact

Address: No.2 Capital Quarter; Tyndall Street; Cardiff; CF10 4BZ
Contact Number: 02921 500200

Find out more

Jobs Website

Open

Ref: 028-AC186-0926 Vacancy ID: 8274771

Senior Content Designer

Accepting applications until: 15-Oct-2026 23:59

Vacancy status: Open

Accepting applications until: 15-Oct-2026 23:59

Location

Site: 2 Capital Quarter
Address: Tyndall Street
Town: Cardiff
Postcode: CF11 8FQ
Major / Minor Region: Cardiff

Contract type & working pattern

Contract: Fixed term: 12 months (12 months with possibility to extend to 18)
Hours: Full time - 37.5 hours per week

Salary

Salary: £50,129 - £57,365 per annum
Salary period: Yearly
Grade: (Band 7)

Specialty

Main area: User Research & Service Design

Welcome to Public Health Wales, the national public health organisation for Wales

Our vision is Working to achieve a healthier future for Wales

To find out more visit Public Health Wales and watch this video about our Strategic Plan

Working together, with trust and respect, to make a difference

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.

Important Note for vacancies offered on a fixed-term or secondment basis.
Individuals who hold permanent (substantive) employment within the NHS may only be appointed via secondment. Approval for a secondment must be obtained from your current line manager prior to submitting an application.

Detailed job description and main responsibilities

As a Senior Content Designer, you will be responsible for creating and improving content across complex services and digital products within a large-scale transformation programme. You'll help ensure people receive the information they need, at the right time and in the right format, enabling them to make informed decisions and confidently navigate services.

The role involves planning and delivering content design activities, shaping content strategy and contributing to service improvements. You'll work closely with user researchers, designers, developers, clinicians and stakeholders throughout discovery, design and delivery.

You will:

Create and improve content across end-to-end user journeys, ensuring it meets user needs and supports service objectives.

Develop content strategies, patterns and approaches that improve consistency, usability and accessibility.

Create and test content within prototypes using tools such as Figma and other appropriate design and prototyping tools.

Use research, data and evidence to inform content decisions and continuously improve content performance.

Translate complex, technical or sensitive information into clear, understandable and actionable content.

Work collaboratively with user researchers to understand user needs and evaluate content with users.

Champion accessibility and inclusive communication, ensuring content is accessible to people with a wide range of needs and abilities.

Help identify opportunities to improve services through better content, clearer journeys and more effective communication.

Support agile delivery by working collaboratively across multidisciplinary teams.

Communicate content decisions clearly and build shared understanding among stakeholders.

Champion user-centred design and contribute to a culture of learning, collaboration and continuous improvement.

Support and mentor colleagues, sharing knowledge and helping grow content design capability across teams.

This role offers the opportunity to influence how people experience weight management services across Wales, ensuring content is accessible, evidence-based and centred on the needs of the people who use it.

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Public Health Wales, reserves the right to close this vacancy early. We therefore encourage early applications.

Priority is given to staff awaiting redeployment. We therefore reserve the right to withdraw this advert at any stage.

If you have a disability and have any particular requirements to enable you to participate in the application process, please contact [email protected]

IMPORTANT NOTE FOR APPLICANTS: Applications for our roles are carefully reviewed and shortlisted based on specific criteria, which varies from job to job.

Using a generic application or automated AI application services, such as Lazy Apply or AI Apply, does not usually provide enough personal evidence of your skills and experience relevant to the role. This can make it difficult for us to assess your suitability and will reduce your chances of being shortlisted.

To ensure your application is given full consideration, we recommend submitting a tailored application that directly addresses the criteria listed in the Person Specification section of the advert, providing clear evidence and examples to demonstrate how you meet each requirement.

Visa Sponsorship Eligibility

If you require sponsorship under the Skilled Worker or Health and Care Visa routes, please ensure you self‑assess your eligibility for sponsorship for this role before applying.
Check the Skilled Worker visa guidance or Health and Care visa guidance for details on job eligibility, salary, English language, and sponsorship requirements.

If you are successful and short listed for interview you will be contacted by email using the address with which you registered. Please ensure you check your email account regularly.

We are committed to fair, transparent recruitment and believe in equality of opportunity in our workplace and will not tolerate discrimination on grounds of age, disability, gender identity, religion or belief, race or nationality, marriage or civil partnership status, sex, sexual orientation, working pattern, caring responsibilities, trade union activity or political beliefs – or on any other grounds. We welcome applications from individuals seeking flexible working arrangements.

The salary scale shown is for a full-time member of staff, with the amount being adjusted pro rata for those working less than 37.5 hours per week.

In general, anyone joining our Trust who has not previously worked in the NHS will, by default, start on the first point of the advertised pay band. Pay progression will then be determined by annual Performance and Development Reviews in accordance with the NHS Wales Pay Progression Policy. An application for Incremental Credit may be considered, but can only be awarded based on evidenced, reckonable service and/or equivalent, relevant experience.

Applicant requirements

Welsh language skills are desirable

Person specification

Qualifications and Knowledge

Essential criteria

A Master’s degree in an associated professional field (or equivalent qualification / experience).
Further evidence of relevant higher-level education and/or training.
Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
Evidence of continuous professional development.

Desirable criteria

FEDIP Senior Practitioner, or equivalent recognised advanced level professional qualification.
Theoretical and specialist knowledge gained via relevant certification such as: o MISTC - Member of the Institute of Scientific and Technical Communicators
Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.

Experience

Essential criteria

Practical experience in a content design role, with responsibility for creating, evaluating, updating and reviewing content at all stages of the end-toend user journey.
Experience of developing content strategy and solutions, preferably for large-scale problems and high-profile events.
Experience of translating technical data and user stories into content that meets users’ needs, and successfully using a range of design approaches.
Experience of working on complex projects within a fast-paced, evolving environment, with an iterative and flexible approach to rapid delivery in an agile environment.
Proficient in software tools which automate or assist part of the development process.
Proficient in software that enables the user to capture, create, populate and manipulate data structures and where appropriate unstructured data.
Proficient in the ability to visualise and present information and data in an appropriate format that helps stakeholders understand the significance of the information and data.
Aware of methods and techniques associated with planning and monitoring progress of projects.

Skills and Attributes

Essential criteria

Creativity skills to take innovative approaches to problem solving and/or devising inventive and creative solutions.
Attention to detail skills to apply specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
Interacting with people skills to establish relationships, contribute to an open culture and maintain contacts with people from a variety of backgrounds and disciplines. Be an effective, approachable and sensitive communicator in different communities and cultures with the ability to adapt style and approach to meet the needs of different audiences.
Teamwork skills to work collaboratively with others to achieve a common goal.
Delegation skills to delegate tasks, responsibilities and authorities effectively.
Follow-up and monitoring skills to check progress against targets, taking action to resolve exceptions/ issues and reporting and escalating where necessary.

Desirable criteria

Welsh language skills are desirable at levels 1 or above / 3 or above in understanding, speaking, reading and writing in Welsh

Other

Essential criteria

Commitment to supporting the organisation’s mission to encourage and embrace diversity and inclusion across the NHS.
Requirement to demonstrate and embed the Values and Behaviours of the organisation, including the Compassionate Leadership Principles for Health and Social Care in Wales.
Able to work flexibly in a hybrid working environment.
Travel throughout Wales between sites, as required by the job.